New Dubai South Project Sold Out in 3 Hours — Here’s Why

Dubai South Properties has officially launched South Square, a luxury residential project just minutes from the new Al Maktoum International Airport terminal, offering a prime location along Sheikh Mohamed bin Zayed Road.

Instant Demand
The first release, S4 Tower, sold out in just 3 hours, showing high demand

Project Snapshot

• 550 apartments
• Completion: Q4 2028
• Wellness-focused design
• Strategic access to major roads, Expo City, and the airport

Price Trends (Dubai South 2022–2024)

• Current Median Sale Price: AED 1.09M
• South Square Launch Price: From AED 1.1M
• Pricing aligns with current market value, with ~39% growth over 3 years.

Why Dubai South is Gaining Investor Attention

Dubai South is proving itself as one of Dubai’s most dynamic investment zones:

• AED 19 billion in residential sales in 2024 alone
• 415 new companies added, bringing total active businesses to 4,044
• 94% retention rate for existing firms
• 500,000 sq. ft. of office space leased (300% YoY growth)
• The Pulse Beachfront Phase 1 completed (200+ units)

With rapid commercial growth and new infrastructure, the area is becoming a magnet for residents and investors alike.

What’s Coming Nearby (Quick Glance)

EMAAR South – Greenridge & Greenway: Premium villa and townhouse projects by EMAAR, minutes from the airport.

• Launch prices from AED 3.3M–4.2M, handover expected by 2028–2029
• Located in a golf-course community with family-focused amenities

These master developments further highlight Dubai South’s scale and future potential.

Why It Matters

• High-growth district backed by infrastructure and aviation mega projects
• Proven investor confidence with quick sell-outs and rising prices
• Smart entry point: South Square offers luxury living at today’s value, before the next price jump

South Square isn’t just another launch—it’s a key piece of Dubai South’s transformation into a world-class residential and business hub. Whether you’re looking for an investment or a lifestyle-driven home, this is your time to move.

Want to secure a unit? Let’s talk today—before the next phase sells out.